Black Friday and also the exclusive Fashion Weeks: 2 pinnacle times of the year wherever retailers and also the Fashion industry hope to create up for a foul year or place the cherry on top of an awesome upward-driven one. But leading up to (or concluding) these championship fights for retail revenue redemption and leader-crowning, however retailers and also the garment industry elite obtaining the word out concerning the deals or extraordinary collections that they need to sell? And there is need to find The importance of Fashion.


America's retailers are learning how to chime in on the conversations of their customers through social media. Whether it be Facebook or Twitter, major retailers are learning what their customers like and don't like based on their Facebook statuses, comments and tweets. Besides mistreatment commercials, retailers like previous Navy use their Twitter page to advertise the deals and discounts presently happening in their stores, and except social media it seems impossible to advertise the Always changing Fashion

Retailers like Cole Haan, Diesel are using digital media to create aliases for their customers based on the customers' lifestyles and embed interactive games in their social media pages to compliment these efforts. Cole Haan's Facebook page mentions "Like North American country and explore more" to encourage the traveller to dive deeper into however Cole Haan consumer goods and accessories cater to the "Urban Explorer".

As B Culture has mentioned before, digital media is a powerful commercialized hammer that some celebrities have wisely wielded to secure the nail in the foundation of a fruitful relationship with their fans. This is the same for high-end fashion designers. Fans of celebrities, the purchasers of high-end fashion designers, often like for their customers to vote for "who wore it best" and post new looks through their social media fan pages. Celebrities are typically the retail industry's initial guinea pigs and retailers use their customers' social media comments to understand what trends are touching or missing that may be a heads up to the distributor on which of them they must follow or still manufacture.

Digital media conjointly helps high-end fashion designers get the word out concerning a way to access a designer's full assortment, the campaign and allows the fashion industry's supporting cast - the Press and stylists - to put in on what they likable or did not like, what fashion shows they are excited to see and how the public can mix and match the designer's pieces. Louis Vuitton has their full Spring 2012 fashion show on YouTube. Before YouTube, customers could only dream of seeing a high-end fashion show from beginning to end. The video of the above Louis Vuitton fashion show is in HD, which further gives the viewer the experience of being at the actual show.

From the big apple Fashion Week to a replacement high-end dress shop gap up in L.A., fashion editors and socialites can us Foursquare to let their followers know what fashion shows and store gap they're spiriting to hide or search next. Retailers can also use Foursquare to reward their frequent visitors with special discounts and recognition. In the image above, Jeremy P. is listed because the major of Kenneth Cole in SoHo. Foursquare makes a private a star in conjunction with the place the individual frequents.
Digital and social media has given the client additional of a right away say in what works and what does not. This gives the retailer and designer the ability to react more quickly and efficiently within their next collection. It appears social media might have accelerated the transition between fashion trends attributable to the swift reaction to what is hot and what is not. Interactive media is currently the digitalized vogue specializer for the style trade.

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